Campaigns best practice checklist: presale campaigns

Best practice checklist: Presale campaign

Artwork

✅ My campaign image includes the line-up or at least the headline artist 

✅ My campaign image includes clear CTA

✅ My campaign image includes my top most enticing prizes

✅ The text on my campaign image is big enough to view on mobile

✅ My campaign image meets the file requirements 

✅ I have included prize artwork

See here for Artwork examples

Timing

✅ My campaign leverages the lineup announcement and runs for at least 3 full days post-announcement before going on sale (Arep recommends ideally 3-7 days run time)

✅ My lineup announcement includes a call to action to register for the presale campaign

✅ I have allowed at least 1-2 hours between the campaign closing and presale tickets on sale

✅ I will send comms with ticket links to fans in advance but as close to on-sale time as possible (Arep recommends allowing 1 hour for email, 15 minutes per 10k contacts for SMS)

Copy

✅ My campaign headline includes a clear call to action and highlights at least the top-tier prize/incentive

✅ I have included 2 - 3 incentivizing sentences in the description to promote the event itself

✅ My share copy headline includes a clear call to action and highlights at least the top-tier incentive

Rewards

✅ My top reward is an incentivizing "money can't buy / once-in-a-lifetime" experience, like: 

• Artist meet and greets
• Green room experience
• Activity/experience with an artist
• Hang out backstage/backstage tour

See here for reward examples

Promotion

✅ I have a marketing plan to promote my campaign daily on social posts, such as:

• Facebook paid advertising, a page post, event post, and direct messages
• Instagram ads, posts, and stories
• EDM
• SMS
• Press

✅ I have a provoking call to action that will drive all traffic to the registration link, such as: 

      "Register for Presale Access + WIN a Meet & Greet" 

See here for Promotion examples

Related articles 

How to promote your Campaign

Best practice rewards

Best practice artwork for rewards

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