Campaigns best practice checklist: presale campaigns

Modified on Mon, 13 Feb 2023 at 06:00 PM

Best practice checklist: Presale campaign


My campaign image includes the line-up or at least the headline artist 

My campaign image includes clear CTA

My campaign image includes my top most enticing prizes

The text on my campaign image is big enough to view on mobile

✅ My campaign image meets the file requirements 

✅ I have included prize artwork

See here for Artwork examples


✅ My campaign leverages the lineup announcement and runs for at least 3 full days post-announcement before going on sale (Arep recommends ideally 3-7 days run time)

✅ My lineup announcement includes a call to action to register for the presale campaign

✅ I have allowed at least 1-2 hours between the campaign closing and presale tickets on sale

✅ I will send comms with ticket links to fans in advance but as close to on-sale time as possible (Arep recommends allowing 1 hour for email, 15 minutes per 10k contacts for SMS)


✅ My campaign headline includes a clear call to action and highlights at least the top-tier prize/incentive

 I have included 2 - 3 incentivizing sentences in the description to promote the event itself

✅ My share copy headline includes a clear call to action and highlights at least the top-tier incentive


My top reward is an incentivizing "money can't buy / once-in-a-lifetime" experience, like: 

  • Artist meet and greets
  • Green room experience
  • Activity/experience with an artist
  • Hang out backstage/backstage tour

See here for reward examples


 I have a marketing plan to promote my campaign daily on social posts, such as:

  • Facebook paid advertising, a page post, event post, and direct messages
  • Instagram ads, posts, and stories
  • EDM
  • SMS
  • Press

✅ I have a provoking call to action that will drive all traffic to the registration link, such as: 

      "Register for Presale Access + WIN a Meet & Greet" 

See here for Promotion examples

Related articles 

How to promote your Campaign

Best practice rewards

Best practice artwork for rewards

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