Best practice rewards

Modified on Mon, 13 Feb 2023 at 06:03 PM

Rewards incentivize fans to share, refer friends and follow you on social media. We recommend that you include multiple reward tiers, i.e. offer a reward for the top point scorer, as well as some runner-up rewards. This makes winning more attainable and will drive stronger engagement across your campaign overall.

Best practice rewards
The most effective rewards are "money can't buy" experiences. Some examples and ideas include:

  • Meet and greets
  • Green room experience
  • Activity/experience with an artist:
    • Play ping pong backstage with the band
    • Have a drink with the artist in their greenroom
    • Have an ice cream with the artist
    • The band plays in your back garden
    • Artist cooks you and friends dinner
    • Artist paints your portrait
    • Artist gives you a video call
    • Hang out on set while they film their new single
    • Helicopter into the festival with artist
    • Private jet with artist between festivals
  • Watch an act from side of stage
  • Hang out backstage / backstage tour

Other reward ideas

  • Skip the queue (VIP entrance, priority access)
  • Golden tickets (2 tickets to all promoter shows for 12 months)
  • Lifetime tickets
  • Ultimate package (Flights, VIP tickets, accommodation, free drinks, transfers, merch)
  • Recovery package (Massage, hotel, meals, transfers, yoga / gym membership)
  • Merchandise pack
  • Sponsor / associated brand prizes (great way to offer additional value to brand partners $500 gift card, Shopping Spree, Drink Tokens, Access to branded VIP area)


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