Whether it's telling your fans about ticket sales, competition winners, new artists, or merch drops, it's important to craft an incentive message to achieve the best open rate results!
Before you get started
- Make sure you have access to the Messaging Menu.
Best practices for your email
- Perfect the subject line and pre-header. Your subject line is considered one of the most important factors in getting your email opened. Make it simple with a sense of urgency, and attention-grabbing
- Don't be afraid to use 1 emoji in the subject line:
"A night to remember ⚡️ Get your __ merch!"
"⚡️ ___ presale begins today!"
- Keep the body message of the email brief and straight to the point
- Include engaging images and logos
- Add a variety of colors to the email body
- Personalize your emails:
- Avoid using a no-reply sender email address: instead, use a professional sender email address
- Write casually and conversationally
- Make your headlines stand out, and call-to-action buttons bold
- TEST your email before sending it
- Avoid using ALL capital letters
- Double-check attachments and URL links
- Include your social channels
- Make your emails easy to scroll through
- Use a simple layout to break up space and create blocks of content
- Use video to drive engagement:
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