Best tips for email marketing best practices

Modified on Thu, 07 Dec 2023 at 08:45 AM

Email marketing is a powerful tool for businesses of all sizes to reach their customers and drive sales. However, to be successful, it's important to follow best practices. Here are some tips to help you get started:

Before you get started

Helpful tips for cold emailing as part of your email marketing strategy.
1. Gmail's 0.3% spam compliance and 5k limit applies only to Gmail domains.

2. It is mandatory to set up DKIM/DMARC/SPF to ensure better deliverability and security. This process will take only a few minutes.

3. Spam rates are applicable at the domain level, not at the workspace level. We recommend keeping it simple by sending 50-150 emails per domain, spread across 3 mailboxes per domain.

4. Your SEPs (Email Service Providers) must attach the unsubscribe link in the header tags. While having an unsubscribe link in the body is GDPR compliant, it's better to include the link in the headers as well.

5. The 5k rule applies only to Gmail accounts, not to Workspace accounts. Even if the recipient email address is, and is a Google Workspace, the 5k + 0.3% spam compliance rule doesn't apply.

Best tips for email marketing best practices

1. Create an email marketing plan: Before you start sending emails, it's important to have a plan in place. This should include your goals, target audience, and the types of content you will send.

2. Define your audience: Knowing your audience is key to creating effective email campaigns. Use Audience Republic to segment your audience and send personalized emails that increase engagement and build trust.

3. Signup sources: Pay attention to where subscribers sign up for your list. This data can help you create more targeted campaigns.

4. Segments and groups: Once you've identified smaller collections of people within your larger audience, create groups and segments to send more relevant and personalized emails.

5. Decide what to write: Your content should be tailored to your audience's interests. Keep in mind what they signed up for and what your content marketing strategy is.

6. Establish your sending frequency and goals: There's no set rule for how often to email your customers, but be mindful not to send too often. Monitor unsubscribe and click-through rates to adjust your frequency if needed.

7. Make a schedule: Create a content calendar to schedule your email campaigns, signup forms and social media posts.

8. Design your emails: Keep your design straightforward and focus on your message. Put your most important information at the top so people can quickly scan your email.

Tap into trends.

A great place to start your email design is by tapping into current design trends to find inspiration. Many email campaigns use a multi-column layout. Separating content into two to three columns arranges it in a logical, grid-like structure.

Email design

  • Craft a strong subject line.
  • Write an attention-grabbing pre-header.
  • Be concise.
  • Keep your email on-brand.
  • Think about your layout.
  • Personalize every email.
  • Incorporate unique visual content.

  • Don’t be afraid to use emojis.
  • Use a responsive design.
  • Optimize your email with calls-to-action.
  • Add an “unsubscribe” button.
  • A/B test your design.
  • Design an email signature.

Use a design that guides the eyes downward.

Your email layout should encourage the viewer to keep reading. Build a wireframe to plan out the visual elements of your email to ensure there’s downward momentum. An inverted triangle works well for a simple notification email,

Embrace Custom Fields and dynamic tags

That personalization can be as simple as including the customer’s name in the subject line or individually crafting emails to meet the needs of different customer personas (using Dynamic Tags and Custom Fields)

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