How to add tracking to a campaign (custom HTML)

Modified on Thu, 05 Jan 2023 at 08:36 PM

A tracking pixel is an HTML code snippet, which tracks a user's behaviour on a webpage.

You can add HTML tracking to Audience Republic campaigns
Audience Republic does not support floodlight tags

Before you get started

You'll need the full HTML code to input the pixel on the campaign. Facebook calls this the 'pixel base code'. Example of Facebook pixel code below:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'INSERTPIXELID');
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=INSERTPIXELID&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->

How to add tracking pixels to your campaign

Navigate to the Campaigns menu
Find the campaign you want to add the pixels to and select Edit campaign
In Step 1, scroll to the bottom of the page and click Custom HTML to expand this section and reveal 2 text boxes: HMTL Head and HTML Body.
Insert the code into the HTML Head text box
You can insert more than one pixel into the HTML Head, simply add the second pixel code to the next line of text.
Once all code has been inserted to the box, click Next for Steps 2 - 6 to save your changes.

How to add tracking to a campaign (custom HTML)

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