How to add tracking to a campaign (custom HTML)

Modified on Thu, 05 Jan 2023 at 08:36 PM

A tracking pixel is an HTML code snippet, which tracks a user's behaviour on a webpage.

  • You can add HTML tracking to Audience Republic campaigns
  • Audience Republic does not support floodlight tags

Before you get started

  • You'll need the full HTML code to input the pixel on the campaign. Facebook calls this the 'pixel base code'. Example of Facebook pixel code below:
<!-- Facebook Pixel Code -->
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  fbq('init', 'INSERTPIXELID');
  fbq('track', 'PageView');
<noscript><img height="1" width="1" style="display:none"
<!-- End Facebook Pixel Code -->

 How to add tracking pixels to your campaign

  • Navigate to the Campaigns menu
  • Find the campaign you want to add the pixels to and select Edit campaign
  • In Step 1, scroll to the bottom of the page and click Custom HTML to expand this section and reveal 2 text boxes: HMTL Head and HTML Body.
  • Insert the code into the HTML Head text box
  • You can insert more than one pixel into the HTML Head, simply add the second pixel code to the next line of text.
  • Once all code has been inserted to the box, click Next for Steps 2 - 6 to save your changes.

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