Configure Google Tag Manager for a campaign

Modified on Wed, 07 Sep 2022 at 04:37 PM

To use Google Tag Manager on an Audience Republic you must follow these
instructions to create a custom trigger.

IMPORTANT: If you do not follow these instructions, then any pixels you use with Google Tag Manager on Audience Republic Campaigns may not work.


How to configure Google Tag Manager on your campaign
Step 1: Create a Trigger
This trigger will be used to fire your tag on every page view.

  • Navigate to your Google Tag Manager account
  • Choose Triggers from the left menu
  • Click New from the right side, and click select Custom Event from the right side bar in the Other section
  • Enter the Event Name as pageview (Important: you must use this exact Event Name, it cannot be changed and is case sensitive)
  • Choose trigger fires on: All Custom Events
  • In Advanced Settings, ensure Tag Firing Options are set to "Once Per Event".
  • Click Save in the top right

Step 2: Setup the Tag to be triggered
This tag will be triggered on every page view. Use this event to trigger your base code (e.g. Facebook Ads, Google Analytics).

  • Choose Tags from the left menu
  • Click New on the right
  • Click Choose a tag type to begin setup
  • From the tag type menu, add the tag you'd like to trigger
  • Click Save on the top right
  • Scroll down and click Choose a trigger to make this tag fire
  • Select the Trigger you made in Step 1
  • Click Save in the top right
  • Click Submit on the top right to finalise your changes

Step 3: Setup your Custom Event (optional)
Setup any additional custom events you'd like to track. This is typically used to track conversions (e.g. Registration Submitted). Custom events are triggered based on when a user lands on a specific URL.

  • Setup a new Trigger using the Event Name pageview (important: you must use this exact Event Name, it cannot be changed and is case sensitive), however this time set it to trigger on "Some Custom Events", and specify the condition that will fire the Trigger (typically what the URL ends with)

Step 4: Test your Google Tag Manager setup 

  • Make sure you test to ensure your events are triggering as anticipated. 
  • Google Tag Manager has a great Debug Tool that you can use.

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