Link Click tracking in emails

Modified on Fri, 28 Jun at 10:30 AM

Link Click tracking allows you to see if contacts have clicked links in your email. If you have click tracking enabled, your email insights report will show which contacts clicked your links and how many times each link was clicked. It can help measure subscriber engagement.

Before you get started

Turning on Link Click Tracking

  • Go to Create - email
  • Enable the 'Link Click Tracking' to ON
  • After your email has been sent, you will be able to see the link tracking report in the Email insights


Turning off Link Click Tracking

If the Link Click Tracking is turned off your message will be delivered faster, but you won't be able to track clicks for this message. 

*Please note: our system also does not currently fix invalid links.



What types of links are tracked?

Link Click Activity tracks websites and social links.

  • Website example: 

  • Social link examples:



What types of links are not tracked?

Link Click Tracking does not include the Link Types: Send Email, Make a call, and Send SMS




Dedicated link tracking

If you have link click tracking turned ON, the links will be automatically transformed into unique URLs with 'arep.ink' This means that when fans click on the unique link, this will be tracked and will be directed to the domain link.

For example: when hovering over a link in the email, the URL will appear with "arep.ink" but will automatically change to the domain link when clicked on, and will be tracked:

However, if you have link click tracking turned OFF, the links won't be transformed into a unique link with "arep.ink" and we won't be able to track how many clicks are generated.

 


Related articles

Message insights for Email

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