After sending an email, are you seeing immediate click-through and open rates? See our recommendations below to learn why this is occurring.

Instant click and open rate records

Incoming mail may have aggressive spam filters that open messages and click links in an attempt to expose malicious content. Similarly, to improve the user experience, some email service providers prefetch opens. Currently, our messaging server does not filter clicks or opens from security software or recipient bots. As a result, all click and open rate activity will be included in messaging reports.

Symptoms of Non-Human Engagement

• A high number of clicks are reported around the same time that a message is delivered.
• The same IP address was reported for a large number of click events. The IP address reported for a click event should be unique to each recipient.

Click Troubleshooting

Some anti-spam filters or recipient servers may use link test software to ensure that a link or visible URL is safe for humans to click in order to avoid phishing scams. Although it improves security, it can complicate the reliability of engagement data for senders in some cases.

Our Messaging Server's system currently does not distinguish between legitimate and illegitimate clicks because the signal is nearly identical for a human user and a bot. They are not able to filter clicks like this from being tracked on our side, as the tracking takes place when a link is clicked, whether or not the click is initiated by a human recipient or software. However, there are tools you can use to try and isolate false positives caused by bots or filters.

Open Troubleshooting

Google and Apple's pre-fetching opens are another source of non-human engagement data. Each provider does this for different reasons: Google to improve user experience, while Apple to protect user privacy.

• Gmail detects that someone is active in the inbox, which prompts Gmail to render the content more quickly in order to provide a better user experience with faster loading times.
• Apple indicates that the recipient has requested anonymity during the engagement—they are seeking data privacy.

Still need help?

Contact us at [email protected]