Best practice Meta (Facebook) posts

Modified on Mon, 19 Feb 2024 at 09:54 AM

Meta Facebook is a key driver of traffic to your Audience Republic campaign, so its important to get Meta Facebook posts right. 

Meta (Facebook) post dos and don'ts


  • Include engaging content like videos and images
  • Pin the post whilst registrations are open
  • Use only one call to action
  • Include a link to the campaign above the fold (above the the "see more" button)


  • TL:DR, Don't post over 6 lines of text. All posts should be short and concise.

  • Don't Include the link to the Audience Republic campaign below the fold (the "continue reading" or "see more" button).

  • Don't use more than 20% text in your image, Facebook may limit your reach

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