You have built the perfect campaign and are ready to send it out to the masses. But how do you get it out there?
How to promote your Campaign
1. Create a marketing plan
Create a marketing plan to promote your campaign for the entire registration period, across all of your channels, to both your existing and new audiences.
The best practice is daily social posts, with the link alongside engaging content like videos and photos. Suggested channels to promote the campaign include:
- Facebook paid advertisement
- Facebook page post
- Facebook event post
- Facebook message
- Instagram ads
- Instagram posts
- Instagram stories
- Email to your database (EDM)
- SMS
- Push from mobile app (if available)
- Press
2. Use one call to action
Use a single call to action to drive all traffic to the registration link. For example:
"Register for Presale Access + WIN a Meet & Greet"
Examples
Related articles
Create a widget for your campaign
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