Use filters to segment your data in the Audience and Insights menu.
Filters can be used in either the Audience or Insights menu.
Use the filters in the Audience menu to identify segments, which you can target with advertising or send tailored messages too.
In the Insights menu, use filters to reveal insights for a specific segment.
How to filter contacts
Navigate to the Audience menu
Click the Filter icon on top left of the audience table. This will expose to filter menu from the left side.
Choose +Add filter to reveal filter options
Full list of available filters
Select the filter you wish to apply and click Apply filter
The Audience table will adjust now to only reveal contacts which meet the filter criteria
To save this filter as a segment, click Save segment. Saved segments can be used to create a dynamic list, a Facebook Custom Audience or simply easy to recall for later.
Apply an additional filter by clicking +Add filter
Remove the filter by clicking Clear
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