Understanding your campaign results and insights

Modified on Mon, 30 Jan 2023 at 04:52 PM

Once your campaign is active, you can access live analytics found on the Campaign Dashboard, this will collect results and reveal insights about your audience. 

Before you get started

  • A Campaign subscription. If you're unsure what your subscription includes, please contact your account manager.
  • Create a campaign

How to view & understand campaign results

  • Go to the Campaign menu
  • Hover your mouse over the Campaign to View Results or from the ⋮ icon on the right side.
  • In the campaign dashboard, you can view live analytics:
    - Timeline date of registrations
    - Total registrations, conversion rate & unique page views
    - Social shares
    - Follows and subscribes
    - Connections

What these mean:

  • Total registrations: The number of people who signed up for the campaign  
  • Direct registrations: from the promoters-owned marketing channels
  • Via Audience Republic registrations: referrals from the incentivized sharing mechanism

  • Unique Page views: Shows the number of fans who landed on the audience republic campaign
  • Page view conversion: Shows the number of fans who landed on the campaign and what percentage registered for the campaign. A healthy campaign has between a 25% and 40% conversion rate. 

The number of Via Audience Republic registrations is how we judge the success of a campaign. This is the number of additional registrations the platform has given you. The benchmark for a % increase is 30%. 

It shows the demand for the event and if prizes are resonating with them as entrants are happy to go complete additional actions to earn points and win the prize. *Learn how to increase your conversion rates here

Social shares

Shows how many times fans have shared to each channel for points. 

*Learn how to better promote your campaign here

*Learn the best practice Facebook posts here

Follows and subscribes

The number of fans who followed those channels for points (not all actions can be verified)


If a fan registers with Spotify or connects for points. Audience Republic pulls in the fan's music listening history for the last 90 days and aggregates top tracks, artists, and playlists. 
Please note: this data does not continue to update it is a snapshot in time.

Share results

You can also share your campaign results by clicking on the Share Results icon and copying the URL link.

Related articles

How to create a campaign 

Campaign analytics

Get support for your campaign 

Best practice rewards

Promote your campaign

Best practice Facebook posts

How to launch your campaign

Still need help?

Contact us at support@audiencerepublic.com 

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