Best practice: testing your email

Modified on Wed, 3 Jul at 10:56 AM

Test emails are just representations of how the email should look when it is sent; they are not actual emails that have been sent.

We advise clients to send a few emails to their internal team to test and make sure the actual sent email looks correct because different email clients (such as Gmail and Outlook) and devices will display emails differently.

What to check for when testing your email

Are the images in your email working as expected?
Make sure the images have been uploaded correctly. Check to make sure that all of your images are hosted on your public web server.
Are all your links working properly?
Click on each of your links to check that each link works as expected.
Are you getting blocked by spam filters?
Be cautious of spam filters as you create your emails to ensure they won't get stuck in your recipients' spam/junk folders. Make sure your domain has been authenticated before you send your email.
Have you tested in different email accounts? Every email account displays HTML differently, so your email's appearance may appear slightly different from one email client to the next.
Note: Please ensure only one team member is working on the current email draft (in 1 open tab) otherwise any new changes made will not be saved.

Send a test email

You can easily send a test email to team members, preview the email, and share a preview link from the email builder.

Use the shareable preview link to share with your internal team to get feedback on the overall format and display of the email. *Please note, this is a webpage preview, not an actual email*
Send a test email for the final stage of testing before sending your actual email *we recommend you send test emails to ensure your email build is correct*
*Please note: Unsubscribe links are not functional in Test emails, your unsubscribe links will be activated when you send the actual email.
Proof-read your email content: Look for any typos and review your design.
If you want to test the email send itself, you should create a message list that contains the personal email addresses of your internal team members. This will provide a better representation of the sending process when sending a message to your contacts.