Before you get started

• Make sure you have access to SMS Messaging

Best SMS practices to improve delivery rates

• Avoid repetitive content that triggers Spam Filters. How to avoid Carrier Filters in SMS Marketing
• Incorporate a Call to Action Best practice SMS copy
• Remove inactive or invalid numbers: Bulk SMS messages may not be delivered when there are issues with the recipient number. This may lower your deliverability rate. Cleaning your contact list will help you remove incorrect numbers helping you reach an engaged audience. Export SMS contacts

Example:

• When adding URLs, make sure they redirect to sites you control: Random URLs to unknown sites are usually flagged as spam and may never reach your customer’s inboxes. When sending SMS messages, make sure to use domain URLs that link back to your website.

Example:

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