List subscribers
- Total list count: shows the total number of contacts who are opted-in to the list. This can include both email and SMS.
- SMS and email subscribers in a list: shows the number of contacts who are opted-in to mobile
- Email subscribers in a list: shows the number of contacts who are opted-in to email only
Signup form submissions
The total submissions count represents the total number of signup form registrants; some fans may have signed up multiple times.
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