Using a No-reply email address

Modified on Tue, 15 Nov 2022 at 12:55 PM

A no-reply is an email address using the format “” Many businesses use no-reply email addresses so recipients cannot send a response to their transactional emails or email marketing campaigns 

3 points to consider before sending a no-reply email:

  • Email deliverability:

Many spam filters are designed to auto-filter out no-reply messages. Meaning, your email may end up in your customers' spam folder before they get a chance to see it  This can be a problem if you’re running an email marketing campaign and want your customers to stay up-to-date.

  • Prevents customer communication and engagement

If you’re using a no-reply email for your email marketing campaign or any other purpose, you’re not giving customers a way to reply to you. This defeats one of the main email marketing benefits of building better customer relationships.

  • GDPR laws

A subscriber needs to be able to contact you when they want to opt-out. As a rule, customers must be able to request information about the data a company has collected from them according to GDPR laws. Learn more about it here.

No-reply email alternatives

A no-reply email is a helpful way to block communication between you and your customers, so choosing an alternative method is a good idea:

  • Set up a real email address to receive responses: like hello@, news@, alerts@, or contact@
  • Manage replies within your Support team
  • Create content based on feedbackminimize the replies you get by creating content based on frequent queries, such as videos, newsletters and FAQ web pages.

Related articles

How to avoid spam filter triggers

How to avoid carrier filters in SMS Marketing

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