What is Event Power Ups?

The Power Ups feature is designed to assist promoters in implementing effective marketing strategies for their events. It guides promoters in sending email or SMS messages that are linked to a specific event. Once a message is sent, promoters can view insights about popular ticket purchase times, the day tickets were purchased, the average open rate for the event, as well as whether fans opened the email at the time of ticket purchase.

• A power up page is generated for every event in the platform. It contains three pre event templates and one post event templates.
  
• You can create your own templates as well.

Why you should use Power Ups

• It removes the noise of marketing emails
• It shows you an event specific overview of your transactional emails

Before you get started

• To access this feature, simply ask your Customer Success Manager to enable the Power Ups feature in your account.
  
• Make sure you have access to the Events messaging page and Messaging menu
• Have created an event

How to create a Power Up

• Go into your event
• Click on the Power Ups tab
• Click + Add Power Up button

• Select the Message Channel (Email or SMS)
• The number of days before / after the event time for the message to be sent

• And the time this will be sent
• Click Create

Prepare to send or schedule the message

• Click New Message in the Power Ups tab

• Select the message template
• Select the "from" sender address
• Add the message details
• Click Prepare to send
• Apply the Power Up option and enable Schedule Message

• Once sent, you can view the message insights from within the Event Messaging tab and the Messaging Menu, where you can edit, archive and duplicate those email messages. 

How to view your sent messages from an event

• Go into the event
• Click on Message tab
• Here, find the messages sent, see the message insights, check which messages are in draft and which messages are scheduled, and which are in sending status:

You can use Power Ups for...

• Pre-event emails and Post event emails
• Scheduled emails
  
• Sent emails
• Create New Email

4 suggested Power Ups

Use the 4 suggested Power Ups, or, you can also create a new Power Up and customise it

1. 7 days before: send an email to all attendees
2. 1 day before event: send a message to your ticket buyers with last-minute event details and/or ticket deals
3. Day of the event: Message your ticket buyers any event details like set times, directions or changes.
4. Post event - Day after the event: Message your ticket buyers a thank you message after the event has ended and ask for feedback on your event

Power Up examples

#1 Example of Power Up: To send a message on the day of the event (this will be sent at midnight on the day of the event)

#2 Example of Power Up: Send a message when a ticket is purchased to the event: 

*Please note: this can only be up to 24 hours as it this option is based on when ticket sales enter into Audience Republic via a connected integration, this is not instant - as the API updates once per day. 

Still need help?

Contact us at [email protected]