Event power ups

Modified on Fri, 15 Mar 2024 at 12:22 PM

What is Event Power Ups?

The Power Ups feature is designed to assist promoters in implementing effective marketing strategies for their events. It guides promoters in sending email or SMS messages that are linked to a specific event. Once a message is sent, promoters can view insights about popular ticket purchase times, the day tickets were purchased, the average open rate for the event, as well as whether fans opened the email at the time of ticket purchase.

A power up page is generated for every event in the platform. It contains three pre event templates and one post event templates.
You can create your own templates as well.

Why you should use Power Ups

It removes the noise of marketing emails
It shows you an event specific overview of your transactional emails

Before you get started

To access this feature, simply ask your Customer Success Manager to enable the Power Ups feature in your account.
Make sure you have access to the Events messaging page and Messaging menu
Have created an event

How to create a Power Up

Go into your event
Click on the Power Ups tab
Click + Add Power Up button

Select the Message Channel (Email or SMS)
The number of days before / after the event time for the message to be sent

And the time this will be sent
Click Create

Prepare to send or schedule the message

Click New Message in the Power Ups tab

Select the message template
Select the "from" sender address
Add the message details
Click Prepare to send
Apply the Power Up option and enable Schedule Message

Once sent, you can view the message insights from within the Event Messaging tab and the Messaging Menu, where you can edit, archive and duplicate those email messages.

How to view your sent messages from an event

Go into the event
Click on Message tab
Here, find the messages sent, see the message insights, check which messages are in draft and which messages are scheduled, and which are in sending status:

You can use Power Ups for...

Pre-event emails and Post event emails
Scheduled emails
Sent emails
Create New Email

4 suggested Power Ups

Use the 4 suggested Power Ups, or, you can also create a new Power Up and customise it

7 days before: send an email to all attendees
1 day before event: send a message to your ticket buyers with last-minute event details and/or ticket deals
Day of the event: Message your ticket buyers any event details like set times, directions or changes.
Post event - Day after the event: Message your ticket buyers a thank you message after the event has ended and ask for feedback on your event

Power Up examples

#1 Example of Power Up: To send a message on the day of the event (this will be sent at midnight on the day of the event)

#2 Example of Power Up: Send a message when a ticket is purchased to the event:

*Please note: this can only be up to 24 hours as it this option is based on when ticket sales enter into Audience Republic via a connected integration, this is not instant - as the API updates once per day.

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