Definitions of Message Filters in the Audience Manager

Modified on Fri, 19 Apr 2024 at 03:56 PM

Before you get started

Definitions of Message Filters in the Audience Manager

  • Total messages sent: The quantity of messages with the status "sent"
  • Total Messages opened: by fans who opened any message
  • Total messages clicked: by fans after they had opened and clicked on them
  • Sent message: any message that's been "sent"
  • Sent message with name: a particular message that has been "sent"
  • Opened message: Fans who received any message and opened it
  • Opened message with name: Fans who opened a particular message they received
  • Clicked message: Fans who clicked on a message
  • Clicked message with name: Fans who received a specific message and clicked on it
  • Clicked-on link: fans who have clicked on a link within a sent message 

  • Didn't open message: recipients who have received at least one message but did not open any messages. This will show fans who were recipients but did not open the message.
  • Bounced email: Email messages that bounced and were not delivered to fans' inboxes
  • Marked email as spam: Fans who flagged an email they received as spam
  • Undelivered messages: messages that were not delivered to fans' inboxes 
  • Subscribed to list: recipients who opted-in to a specific marketing list 
  • Unsubscribed from list: recipients who opted-out of a specific marketing list 
  • Submitted sign-up form: Fans who registered to a sign-up form 
  • Facebook Messenger subscribers: Fans who have registered to Facebook Messenger
  • Subscribed to channel: Fans who have registered on a specific social media platform
  • Suppressed email recipients: Email addresses that are invalid, inactive, or suppressed



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