If you're experiencing issues syncing your Audience Republic segments with Google Ads, this guide will help you identify and resolve common problems.

Before you get started

• Make sure you have a Google Ads account
• Ensure you have created Segments 

Troubleshooting Google Ad Segment Syncing Issues 

1. Check Permission Levels

Ensure the user account connected to Google Ads has the appropriate permissions. You’ll need the following:

• Administrative access to the Google Ads account.
• API integration permission enabled.

• To verify permissions:

  1. Go to Tools & Settings in your Google Ads account.
  2. Navigate to Account Access.
  3. Check that the connected account has Admin access.

2. Verify Google Ads API Token

Ensure that the correct API token is being used to link Audience Republic with Google Ads. A mismatch or expired token may block segment syncing.

To update your token:

1. Go to your Audience Republic account.
2. Check your API integrations section.
3. Ensure the API token for Google Ads is up to date.

3. Minimum Audience Size Requirement

Google Ads enforces a minimum audience size before segments can be used for targeting. Ensure that your Audience Republic segment meets this requirement:

• Display Ads: Requires a minimum of 100 active users.
• Search Ads: Requires a minimum of 1,000 active users.

• To check your segment size in Audience Republic:

  1. Go to Segments.
  2. Verify the number of users in the selected segment. If the audience is too small, consider combining segments or adjusting your targeting criteria.
     

4. Ensure your segments are compatible

Ensure that the data within the segment (such as email addresses and phone numbers) is formatted correctly to match Google Ads’ requirements. Data must be clean and free of formatting errors.

Tips for ensuring data compatibility:

• Use standard formats for emails and phone numbers (e.g., no spaces, special characters).
• Remove duplicates or invalid data.
• Ensure that the emails and phone numbers match the data of users in your Google account.
  

5. Check Segment Status in Google Ads

Sometimes, segments may take time to process in Google Ads. You can check the status of a synced segment to ensure it's not still in the processing phase.

To verify segment status:

1. In Google Ads, go to the Audience Manager.
2. Check the segment under Audience Lists.
3. Ensure the segment shows as Ready. If it's still showing as Processing, allow some time for Google to complete the syncing process.
   

6. Check Google API Status

Occasionally, Google Ads’ API may experience outages or issues. To rule this out, you can check the Google Ads API status:

• Visit the Google Ads API Status Page.
• Look for any ongoing issues or maintenance notices that could be affecting segment syncing.

7. Contact Google Support

If you've verified all the steps above and are still experiencing issues, please contact Google's support team. Please provide the following details to help them investigate:

• Google Ads Account ID
• Segment Name
• A brief description of the issue
  

Still need help?

Contact us at [email protected]