Contacts in your audience can unsubscribe from a list, channel or choose to unsubscribe from all.

How unsubscribes are managed

• When a contact receives an email or SMS message, they are able to click on the unsubscribe link at the bottom of the message.
  
• This will take them to a page where they can confirm their wish to unsubscribe from that particular list, or click on Manage all subscription preferences.

Manage preferences

Go to Lists > click on the Settings icon > Activate the ON button

When subscribers click on Unsubscribe, it will take them to a page that allows them to manage their preferences.

• It's important to ensure your list names have appropriate public-facing names, as they will populate this page.
• Each contact will only see the lists that they are subscribed to, when on the manage subscription preferences page.
• Lists and channels are treated independently. When a contact unsubscribes from a list or channel, they opt-out from that list and channel only. The contact can also click Unsubscribe from all if they wish.
• When a contact unsubscribes they are removed from that list and channel, but they are always able to opt back in.

Understanding the "Unsubscribed" filter Audience Manager

The "Unsubscribed from list" filter in Audience Manager displays only fans who have unsubscribed from both SMS and Email channels. It does not include fans who are unsubscribed from just one channel (either SMS or Email). This means the filter will not identify fans unsubscribed from a specific channel alone.

"Subscribed to list" filter
Fans can be subscribed to either SMS, Email, or both channels.

Exporting from a List or Audience Manager
When exporting fans from either a list or the Audience Manager, if the Opt-in column shows as Null or a blank field, it indicates that the fans have neither opted out nor subscribed. This means you can add them to your opt-in channels.

Related articles

Create a list or a dynamic list

Create a signup form

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