SMS conversions

Modified on Thu, 21 Dec 2023 at 03:59 PM

Understand the impact of your SMS messages by using Conversions. Link your SMS message to an event to view detailed insights on revenue.

Before you get started

Make sure you have access to the Messaging Menu
Ensure you have sent an SMS message
You can import ticket sales data before you've sent the SMS message
*Please keep in mind that the ticket data could also be coming from an integration

How to connect your event(s) in SMS Conversions

After you've sent an SMS, connect your event(s) to see how much revenue your SMS messages are making.

Go into the SMS message
Click on the Conversions tab
Click Add Event or Next to Filter, click Select Event

In the drop-down menu, select the event(s)

Click Apply

*Please note, The data is in current form: any ticket purchased at a connected event after the date/time that the SMS message was sent attributes to a conversion.

Conversion definitions

Total conversion revenue: the revenue attributed to recipients of this message (related to connected events)

Total quantity of orders: the number of orders attributed to recipients of this message (related to connected events)

Average tickets purchased per recipient: shows the average number of orders attributed to recipients of this message (related to connected events)

Select the Time Constraint

Please note that the Time Constraint is defaulted to 6 days and ranges from the first 24 hours to 14 days

Example:

Conversions line graph

One line should exist for each connected event

Where multiple events are connected, ensure they are displayed as items beneath the graph
Where multiple events are connected, user should be able to click the “Cumulative” drop-down
From here, user can toggle one or multiple events to determine what displays on the graph
“Cumulative” should be selected by default - this should display all connected events on the graph
Where one event is connected “Cumulative” drop-down should not render

Toggle between “Sales” and “Quantity”

This updates the graph to display sales and quantity values
The graph has access to all standard graph manipulation tools that are built into this component

Recipients are displayed in a table at the bottom of the page

Total number of recipients is shown above the table
Use filters set at the top of the page

The table displays the following values
*please note, you cannot add/remove values

Name
Email address
Event name (where multiple events are connected to the message)
Quantity (of tickets purchased)
Order total (total value of purchases)
Order date

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