Creating and Managing Dynamic Lists

Dynamic lists are a powerful tool for targeted messaging and advertising. Unlike static lists, they automatically update based on specific criteria.

What Are Dynamic Lists?

Dynamic lists are subscriber lists that automatically grow or contract based on a single segment's criteria. They are ideal for sending tailored messages or targeting with advertising.

Please note: You cannot import contacts into dynamic lists.

Criteria for Contacts to Be Added to a Dynamic List

• Opted into Messaging Globally: The contact must have previously agreed to receive messages from you. This ensures that you are adhering to best practices and legal requirements around consent for messaging.
  
• Qualify for the Selected Segment: The contact must meet the conditions or filters you've set for the segment that the dynamic list is based on. This allows you to tailor your messaging or advertising to a specific audience.
  
• NOT Have Opted Out of the Selected Message List: Even if a contact has globally opted into messaging, they must not have opted out of the specific message list that the dynamic list is tied to. This ensures that you maintain good relations with your contacts and comply with regulations.

Subscription preferences and dynamic lists

When subscribers click on "unsubscribe," they will see both the regular list they subscribed to and any dynamic lists that they qualify for in their subscription preferences:

In Customer Profiles, only the regular lists will be displayed. The regular lists are what they opted into, while the dynamic lists are the ones that the recipient qualifies for based on the customer’s filters. 

Step-by-Step Guide to Creating a Dynamic List

Create a Segment

1. Navigate to the Audience Menu
2. Click the Filter Icon
3. Choose '+Add Filter'
4. Select and Apply Filter
5. Save the Filter as a Segment

Create the Dynamic List

1. Navigate to the Messaging Menu
2. Click on the Lists Tab
3. Click 'Create List'
4. Enter the List Name
5. Tick 'Make this a Dynamic List'
6. Select the Channel(s)Click 'Save List'

Still need help?

Contact us at support@audiencerepublic.com