How to send an email to contacts who didn't recieve an automation email

Modified on Wed, 25 Sep at 9:08 AM

Before you get started


How to send an email to contacts who didn't receive an automation email

By applying the following filters, you can identify fans who weren’t sent the automation email:

  • Didn't open message: No message
  • Total messages sent: Less than 1
  • Subscribed to list: (Select the list used in your automation)

Save this as a segment, or apply it in the Messaging Filters



Reasons why an automation email might not be sent to a contact:

  1. Already Subscribed: If the contact was already subscribed to the list before the automation started, it won’t trigger the email for that contact.

  2. Automation Activation: If the automation was set up after a contact subscribed to the list or filled out the signup form, the email won’t be sent to them.

  3. Automation Stopped: If the automation was in a stopped status when a contact subscribed, they wouldn’t be added to the automation. Automations need to be in a paused or active status to add new subscribers.

For more details, you can refer to our guide: How to create an automation & the definitions


Difference between Stopping vs. Pausing an automation

It's important to understand the difference between stopping and pausing automation.
  • Stop: When you stop an automation and the contact makes an action (like clicks on a link, signs up, or buys a ticket) they are not saved and will not be included in the automation when you restart the automation
  • Pause: If you pause an automation and the trigger is fired by a contact (for example: a contact buys a ticket, clicks on a link, or registers to a signup form) they are stored in the first trigger, known as the 'top brick', so when you restart the automation they will be pushed through the other triggers and the actions will occur for that contact.


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